Persuasion in Julius Chongo's Poceza M'Madzulo and Fumbi Khoboo
Keywords:
Persuasion, Short Story, Local Language Literature, Radio Performance, Rhetoric
Abstract
The paper aims at exploring Julius Chongo’s use of pursuation in his written works. By focusing on four stories; two from Poceza M’madzulo which are ‘Fisi Wankhuli’ (The Greedy Hyena) and ‘Mkomwini Woba M’mphika’ (The Son in Law Who Stole from the Cooking Pot) and another two from Fumbi Khoboo! which are ‘Okoma akali Moyo’ (Those who Love when One Is still Alive) and ‘M’busa Oipa’ (The Evil Pastor), this paper uses the concept of rhetoric to examine the stories above and observes that Chongo uses persuasion to keep his audience engaged. He also employs the element of vividness more in stories that were transcribed from performed radio stories than those that were published. It is concluded that Chongo departed from the text to add more persuasive devices while performing the stories on radio.References
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16. Moyo, M. (2014). Rhetoric and Meaning in Poetry: The Case of Zambia, Journal of Literature and Art Studies, 4 (11), 902-910
17. Scharmer, A. K., Madzelan, M. K., See, J. V., Rothman, A. J., & Snyder, M. (2022). Appealing to motivation to change attitudes, intentions, and behavior: A systematic review and meta-analysis of 702 experimental tests of the effects of motivational message matching on persuasion. PsychologicalBulletin, 148(7-8), 465–517
18. Tindale, C. W. (2013). Rhetorical Argumentation and the Nature of Audience: Toward an Understanding of Audience - Issues in Argumentation, Philosophy & Rhetoric, 46 (4), 508532
19. Wendland, E. (2004). Poceza M’madzulo. Lusaka: University of Zambia Press
20. Wendland, E. R. (2021) “The Crocodile’s Wife”: Content and communication strategy in a tale of transformations in Nduka Otiono and Chiji Akoma (eds) Oral Literary Performance in Africa: Beyond Text. Routledge; Oxo
2. Austin, J. L. (1962). Sense and Sensibilia. Oxford: Oxford University Press
3. Bakhtin, M. M. (1981). ‘Discourse in the Novel’ in The Dialogic Imagination: Four Essays. Austin: University of Texas Press
4. Barthes, R. (1977). ‘From Work to Text’ in Image-Music-Text. London: Fontana Press
5. Bhabha H. K. (1994). The ‘Commitment to Theory’ in The Location of Culture. London: Routledge
6. Booth, W. C. (1983). The Rhetoric of Fiction (2nd Ed.). London: The University of Chicago Press
7. Bruss, S. (2013). Persuasive Ethopoeia in Dionysius’s Lysias. Rhetorica: A Journal of the History of Rhetoric, 31 (1), 34-57
8. Calder, C. (1999). Some Operations of Dramatic Rhetoric in Richard III, I.ii. Journal of Humanities, 2, 29-40
9. Chongo, J. (1972). Fumbi Khoboo! Lusaka: National Educational Company of Zambia Limited
10. De Man, P. ‘The Return to Philology’ in Leitch, V. (ed.) (2001). The Norton Anthology of Theory and Criticism. London: W. W. Norton & Company Ltd.
11. Jowett, G. S. and O’Donnell, V. (2014). Propaganda & Persuasion, Sixth Edition. London; SAGE Publications, Inc.
12. Kaptein, M. (2015). Persuasion profiling: How the internet knows what makes you tick. (6th ed.) Business Contact. Kaptein, Maurits
13. Leitch, V. (ed.) (2001). The Norton Anthology of Theory and Criticism. London: W. W. Norton & Company Ltd
14. Moyo, G. M. (2022). Independent States without Cultural Awareness? In Defence of Intangible Cultural Heritage in Africa. Dande Journal of social Sciences and Communication, 4 (1), 45-54
15. Moyo, M. (2014). Joys of Oppression: The Poetry of Urban Vimbuza, International Journal of Business, Humanities and Technology, 4 (5), 35-38
16. Moyo, M. (2014). Rhetoric and Meaning in Poetry: The Case of Zambia, Journal of Literature and Art Studies, 4 (11), 902-910
17. Scharmer, A. K., Madzelan, M. K., See, J. V., Rothman, A. J., & Snyder, M. (2022). Appealing to motivation to change attitudes, intentions, and behavior: A systematic review and meta-analysis of 702 experimental tests of the effects of motivational message matching on persuasion. PsychologicalBulletin, 148(7-8), 465–517
18. Tindale, C. W. (2013). Rhetorical Argumentation and the Nature of Audience: Toward an Understanding of Audience - Issues in Argumentation, Philosophy & Rhetoric, 46 (4), 508532
19. Wendland, E. (2004). Poceza M’madzulo. Lusaka: University of Zambia Press
20. Wendland, E. R. (2021) “The Crocodile’s Wife”: Content and communication strategy in a tale of transformations in Nduka Otiono and Chiji Akoma (eds) Oral Literary Performance in Africa: Beyond Text. Routledge; Oxo
Published
2025-10-28
How to Cite
Moyo, G. (2025) “Persuasion in Julius Chongo’s Poceza M’Madzulo and Fumbi Khoboo”, Journal of Law and Social Sciences, 6(4). doi: https://doi.org/10.53974/unza.jlss.6.4.1593.
Section
Humanities