RESEMIOTISATION AND INTERTEXTUALITY IN MUSICAL DISCOURSES: THE SOCIOCULTURAL NARRATIVES OF ‘DUNUNA REVERSE’, A ZAMBIAN POLITICAL PARTY CAMPAIGN SONG
Keywords: Patriotic Front, Musicology, Campaign Song, Zambia, Resemiotisation, Intertextuality
AbstractWe draw on ‘Dununa Reverse’, the Patriotic Front’s 2016 campaign song to argue that the lyrics are politically charged discourses best understood as semiotic assemblages. As our locus, we foreground resemiotisation and intertextuality as defining attributes for the production and the consumption of political messages to leverage on the sociological construct upon which the voters’ lifeworld is built. This is in a quest to trace and glean sociocultural narratives that often inform the Zambian people. Thus, the article is guided by three interrelated objectives. Firstly, it intends to interrogate the notion of translanguaging to show how artists deploy various semiotic resources at their disposal while ‘sliding in and out’ of multiple languages such that the perceived boundaries among languages become blurry. Secondly, the article attempts to show how sociocultural discourses are resemiotised from different sources, including the lived experiences of the people to musicology. Lastly, taking the lyrics of the song as a text, the article intends to explore how individual texts are inescapably related to other texts in a matrix of irreducible plural and provisional meanings.
How to Cite
Simungala, G., Jimaima, H., & Mwansa, T. (2023). RESEMIOTISATION AND INTERTEXTUALITY IN MUSICAL DISCOURSES: THE SOCIOCULTURAL NARRATIVES OF ‘DUNUNA REVERSE’, A ZAMBIAN POLITICAL PARTY CAMPAIGN SONG. ZANGO: Zambian Journal of Contemporary Issues, 36(1), 86-96. Retrieved from https://journals.unza.zm/index.php/ZJOCI/article/view/1045